My Life Habits podcast series is often included in the top 10 list of most popular podcasts in the self-help category on iTunes. I'm so gratified and humbled when I see those numbers. I don't check them all that often largely because it is actually quite difficult to do but what is most interesting to me is how the popularity differs by country. As you probably know, the iTunes store is organized by country. As a result, all rankings, ratings, and comments are shown separately per country. The podcast as a whole is typically popular in Canada, the US, the UK, and Australia. Interestingly, it is also popular in countries like India, the Dominican Republic, South Africa, and Singapore. The iTunes ranking algorithm appears to run constantly and results are updated several times per day. When I've periodically looked at this, it seemed to me that the popularity ranking differred per country depending on the latest podcast episode topic.
To determine whether certain topics are of greater or lesser interest to certain countries, I had a look at one of the tables that are presented in iTunes which shows the most popular episodes in that country. Here are the results for Canada, the US, and India.
You've probably noticed that the results are heavily weighted toward podcast episodes that have been out the longest as they've had the greatest opportunity to be downloaded. However, the differences in the topics are nonetheless interesting to examine.
I find it interesting that Canada, a country of relatively recent immigrants, finds the "dealing with a flat world" the most interesting. That episode addressed approaches to effectively and sensitively dealing with colleagues and friends of diverse cultures worldwide. Canadians are also interested in practical topics like stopping procrastination and developing effective public speaking skills, exploring sex differences, as well as broadening topics like self-actualization.
Time management is of greatest interest to Americans indicating perhaps that the challenges of balancing multiple priorities with time pressures are of particular concern to them. US listeners are also particularly interested in keeping a positive perspective on life, simplifying life, learning about becoming fit for the long term, and finding out about the various ways our mind has power over us and how we can control that power.
Effective public speaking is of greatest interest to listeners in India, a topic that was of some interest to Canadians as well. Indian listeners also shared an interest in sex differences with Canadian listeners and the topic of fitness with American listeners. Listeners in India had a unique interest in fostering creativity and further developing their capacity for forgiveness and compassion.
I find these cultural differences fascinating as I do the realization that people all over the globe actually listen to what I have to say. That's so cool! These findings also make me wonder whether there are certain topics that I haven't addressed on the podcast that may be of special interest to particular countries. If you have any such topics, please send me an email at email@example.com.